"Expert!" There have been media such praise Li Xiaolin.

  Native to Nanxun, in the elevator industry veteran of 30 years of Li Xiaolin, is indeed a "cow", he not only in the area of three Jinbang make a gold "golden" permanent ownership "Volkslift", even silently swear to glory with the international giants a fabulously rich town try to compete.

  "Dare be the world first." Low-key person, very careful Li Xiaolin with our interactive process's words, is his hard work, after the great enlightenment after suffering, this is not the end of the spring and Autumn period Lao Tzu Li Er moral thought core: "dare for the world first", in order to everywhere rushed - often inaction, and without exception.



Tao often doing nothing, and without exception for -- Interview Volkslift elevator chairman Li Xiaolin


  To flow far will build its source

  Is said to Li Xiaolin, "expert" fahen, in the town of elevator Nanxun Avenue, creating a "base acres of land".

  In fact,, ladder sea experienced ups and downs, Li Xiaolin more than and 10 years ago to strategist spirit, standing on the pinnacle of "vision" look far ahead from a high plane.

  Enterprise restructuring in 2001 has just been completed, rattling in elevator enterprises, entrepreneurs are feudal lords vying for the throne, with the traditional strategic thinking advocated by all means to win the "competitive advantage" of the moment, Li Xiaolin has originality, by a dynamic "competing" concept, introduced the concept of strategic cooperation game. And began in-depth contact with Morgan Cole, Germany's Volkslift with a powerful control system, technical exchanges, and in two years after the strategic cooperation, the creation of the "Volkslift" Chinese companies.

  "Co opetition strategy" first appeared in the 1996, game theory and practice experts Brandenberg and Nayler Boff "Co opetition strategy" a book published, immediately set off a wave of selling and discussion in the industry and academic tide.

  Co opetition strategy is the application of game theory, it is about the creation of value and value for theory. The main idea of competing strategy is to increase the complementarity, and the use of the complementary strategy can make the products and services become more valuable.

  The introduction of Li Xiaolin "competing" concept, a comprehensive strategic framework remodeling. But its impact on the whole strategic thinking is subversive.

  Strategy according to the traditional concept of the relationship between the upstream and downstream enterprises is mainly the product produced in the whole value chain value segmentation. Therefore, enterprises in order to obtain higher profits, it will be necessary to as low as possible and the elevation of the downstream upstream price quotation.

  "There is no advantage industry chain, like the reins in the hands of others, always be walked." From the upper reaches of the breakthrough Li Xiaolin, but also look forward to breaking the beginning of the industrial chain of barriers and balance, out of the kind of focus on innovation, ignoring the core set of R & d".

  "Industry" people understand the whole staircase factory product of 70-80% from the cooperative enterprises, the elevator industry, this is not only the cost and safety problem, also means the industry is self-evident "helpless" and embarrassment.

  Li Xiaolin does not believe that evil. In 2012, he began planning the upstream industry chain big thinking, spend tens of millions, about 100 acres of land acquisition, seeking to create the Yangtze River Delta core supporting parts industrial park.

  "Hydrangea" thrown a hen, "bride" and "matchmaker" all come in a continuous line, threshold. Dozens of components business investment to the olive branch, looking forward to the marriage". More than a dozen traction machine, control cabinet, door system and safety components, the main components of core enterprises to the letter of intent for strategic cooperation. Venue rental, mortgage contract, technology transfer in different forms of "competing" form is.

  Is committed to national enterprises bigger and stronger, the strength of the enterprise, also look like Volkslift with the brand advantage and influence the whole staircase enterprise, build the big stage to display the "fist" of the industrial chain for the regional industry in power on the road "fly side by side".

  "Competing" concept, Li Xiaolin pays more attention to the upstream and downstream enterprises of the whole industry chain innovation and perfection. In the stream, even if the ordering is often, remains unabated, hot Chinese real estate economy, can be described as the elevator industry tide vane.

  In addition to large customers on the operation of "law" on the "road", and also to promote strategic cooperation with the real estate business, construction business. More than and 10 years, Li Xiaolin focused on the downstream of the builders of hundreds of strategic framework agreement has been reached on a dozen, he even cooperation with the real estate business in its home base to create a base of strategic services for developers to launch in the whole process, a one-stop professional service.

  By competing for the whole industry chain logistics, information flow and capital flow more reasonable, improve the competitiveness of the whole industry chain, greatly create the total wealth of society.

  Soviet famous writer, literary realism founder Golgi once said: "you can hear the bells only in the bells, ringing in alone only those drowned in a piece of sound in the old clock."

  Li Xiaolin even looking forward to the elevator industry peer cooperation.

  For the elderly wood, will be solid fundamental

  ;27 million on a robot, said Li Xiaolin this is "expert".

  The founder of Confucius in "the Analects of Confucius" Wei Ling stressed: "to do good work, must first sharpen his tools."

  The machine substitutions this is the starting point of the national economy in Zhejiang province to lead the tide of modern economic development, Li Xiaolin also build enterprise product quality focus point.

  At the end of the Qing Dynasty Nanxun Xiongzhen the emergence of "four elephants, eight cattle" Confucian groups, not only created a "fabulously rich" myth of wealth, at the same time, also created the brilliant silk industry products and technology.

  Respected "science and technology is the first productivity" in Li Xiaolin, the ancestor of "aura" is no longer dazzling, is actively advocate and adhere to the "science and technology" development ideas, costly, improve equipment, excellent product quality.

  The rapid elevator production superpower "glory" with the performance of the elevator Cui syndrome. The contradiction between supply and demand under the "shortage of skilled workers" already stretched. The industrial cluster as a pillar industry of Nanxun elevator manufacturing, placed in front of technology entrepreneurs such as Li Xiaolin labor shortage phenomenon is cruel".

  Li Xiaolin would, in one of the "intelligent" effort, he looked forward to the robot.

  Last year, Volkslift spent tens of millions from Italy have been introduced into sheet metal processing, welding and other 3 series of robot number, at the same time, the introduction of intelligent multifunctional punching machine, CNC bending machine, CNC shearing machine, leading the industry trend of Savoy by the most advanced equipment, through processing transformation, to create a professional the product line, so that the product of one-stop production, to realize the artificial manufacture automation transformation, promote industrial upgrading of enterprises.

  After the transition, "Volkslift" long production line, but sporadic, but with an annual output of tens of thousands of. Compared with the original manual operation, personnel reduced nearly 10 times, the yield was increased by 300%. Product quality is also along with the level of automation to upgrade all the way up.

  According to Li Xiaolin introduced by the end of August 2014, Volkslift has completed a year orders for the same period last year exceeded 36%; shipments increased by 22%.

  Not only "Volkslift", "Volkslift and the benefit".

  Employees with "machine substitutions" would not dare to think, it is cold manufacturing equipment into the 'magic', what craft products, run the program a little finger up, simple and fast, when the help."

  Traditional manual operation, one day up production but dozens of Taiwan, a job, workers busy feet hit the back of the head, often busy into the night 9, 10 points. Technical workers now relaxed, competent, professional and efficient.

  Not only in the manufacturing equipment innovation effort, Li Xiaolin also "force" in the product technology. Very early take real estate fast lane Volkslift, lift 3.5m/s in 2006 has been successful downline, then installed in Chongqing run.

  2007, after painstaking research, Volkslift 7m/s also lift off the assembly line in the production line, to the State Quality Inspection Administration issued the "license" products in a timely manner, products already on the market.

  Thinker Wu Jing in the Tang Dynasty "Zhenguan politicians" Jun Tao Wei Hui Shu) interrupt said: "for the elderly wood, will be solid fundamental." With professional technology, the original source of Volkslift, even in the industry crisis, elevator market survival of the fittest, still can make a rippling blue ocean career".

  Never rule, don't forget, Nanjing

  "Layout of the world a big stage." People say "expert" potential.

  "After seven" and one of the literature of the Ming Dynasty is famous statement: "never rule, don't forget, nanjing." Governing the world, how can forget the common people. Water can carry a boat can capsize, this is broad-minded, the vision of Li Xiaolin forever in the hearts of the "warning" training.

  For Li Xiaolin, the index exceeded 15000 units, it is not difficult to. Can a layout of the world stage, "Volkslift" to the world, this shows that Li Xiaolin has enough courage and heritage ".

  Through the development of new products, the introduction of "robot", "marriage" parts, a series of big moves, let "Volkslift" in a critical period of development of the industry and advance "leap". Sales rose 90% in April this year, an increase of. After the completion of industrial upgrading, with the idea of "competition and cooperation" of Li Xiaolin, to the heart of the most holy "Zhicheng" letter to the world.

  Lee always warns us: customer is God, is our god. As long as the customer needs, as long as we promised things, we must make every effort to "cash" even "no"." Volkslift told us so frankly.

  No matter what kind of service, nothing is more important than honesty. It reflects not only the corporate social responsibility, at the same time, it is also the most precious spirit and moral embodiment of the enterprise.

  "Honesty" is the core of enterprise development, "the letter" is the fundamental business to market. After years of market cultivation and experience, Volkslift that the reputation of the brand in the minds of consumers increasingly "attractive" Volkslift, best-selling products on the market.

  In order to provide consumers with the best quality service, they promptly in accordance with the needs of individual customers carefully crafted Volkslift products, more products in the homogenization of the times, the creation of Volkslift's unique "quality".

  The successful development of the control system is the research and development of consumer demand. "Take the elevator to make an appointment to enjoy the 'private custom' treatment." When you want to take the elevator, you need to be in the elevator room of the first floor of the control panel to make an appointment, the system will see the situation and the choice of passenger, indicating that you wait in a few numbers before the ladder, and in the shortest time to reach.

  Li Xiaolin by eating a bowl, holding hands, watching the pot, thinking ahead of thinking ", examine and optimize the Volkslift product line.

  Volkslift even set up R & D specific mechanism, to provide professional solutions for customers, personality, integration.

  "Called in recent repair." If you want to build a big stage in the world, Li Xiaolin first in China this "territory" on "Hengdao immediately put soldiers lineup.

Since last year, Volkslift branches in major central city block, a subsidiary of the original, and set up 5 subsidiaries in Hunan, Hubei, Henan, northeast and native Zhejiang, before the end of the year will create 3 subsidiaries, the ultimate success of the 33 strategic service base, complete domestic consulting, sales engineering and maintenance service system integration strategic network.

The layout of the international market, like Li Xiaolin, quality first, integrity first. I have come to the international exhibition, Volkslift, and bright, won the international customers. According to reports, the China International Exhibition "feast" won nearly 200 sets of overseas orders.

Sea waves at the end of 2013, "Volkslift", PoConstructionCo and Ltd developers, "a paper contract" the success of his long-term "pass to Thailand". 33 million U. S. dollars in orders, so that the "Volkslift" successfully achieved a breakthrough in the Southeast Asian market.

"Time is always for those who are ready". Li Xiaolin said: Overseas "cheese" although tempting, after all the risks and opportunities, business rules of the trap, the core technology barriers, geographical and cultural differences, ocean sea, long journey.

Li Xiaolin after the expedition, learning to learn, to know the way. 2013 set up a special international business department, to attract overseas talent. The distribution, Southeast Asia in Singapore, accelerate the process of internationalization.

Because Li Xiaolin adhere to customer first, integrity of the world, "lift brand Volkslift" this potential, began to emerge in the global arena.

Ming master Ren Ren the foreman

Says he is "expert", Li Xiaolin really cattle.

Because Li Xiaolin can not only stand in the height of the situation of "vision", stand in the customer's position of integrity, he can use the eyes of development, and practical talents, zhirenshanren.

"Ming master of any person, any person, not the Xinjiang short; let people work, not the clumsy xinjiang." In late spring and Autumn period great statesman, thinker and diplomat Yingjin Yan said, the God King with people, to make use of advantages, let them do their good work.

The problem of talent "is a strategic issue," to the country and the nation is so, especially for a restructuring of private enterprises.

Twenty-first Century is a changeable situation of the century, who is also a talented people is a century. Competition in the market ultimately depends on the talent competition, Li Xiaolin convinced that the world is the talent".

The development of Volkslift, along with the tide of the elevator industry, enterprise change management personnel ploughed.

In practice after the reform of enterprises in Li Xiaolin, according to the general law of the socialist market economy, the selection and appointment of those who dare to break the routine, we understand the product Market Mastery talent, let them in the first assault, in practice, the growth of mature.

In a joint venture with the upstream German advantage enterprises, co founded Volkslift, Li Xiaolin timely adjustment of the development strategy of the enterprise, the introduction and promotion of the professional and technical maturity, professional open market vision to control the pace and direction of enterprise.

Volkslift industrial upgrading, the process of transformation, Li Xiaolin stood in the cause of the "pole" hole in the elevator industry status and trends, based on a comprehensive survey of the enterprise's external environment and internal mechanism, to boldly enable professional thinking and unique talents now read agent.

Even at the price of the main channel in the industry of big brands to dig talent. Since 2013, Li Xiaolin put the flat management mechanism into 6 major systems, the introduction of promotion, sales director, production director, HR Director, director, director of engineering and technical director of the 6 new director, the formation of mutual support, strong reciprocal causation, a full range of modern enterprise management system, has laid a solid foundation of talent to enhance the management of the industry and Volkslift.